USA, 3 DEC | US-based budget carrier, Frontier Airlines, has announced today that they will launch an all-new First Class product as part of a transformation phase known as "The New Frontier".
The new seats will launch from late-2025, with spacious, comfortable seats having extra legroom in a 2-2-2 configuration. This premium product is set to be located in the front 2 rows of the aircraft, and is expected to be rolled out to majority of its fleet. With this, more perks have also been added to their loyalty programme including free seat upgrades, depending on status level.
This year has marked a radical shift from the airline's traditional business model- offering more premium products and shifting away from an all-economy configuration in order to capture the post-pandemic travel boom. Earlier in April, the airline also launched more extra legroom seats in order to capture premium traveller demand especially in larger markets.
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